False Advertising – Large Jury Verdicts in 2022 and the Likely Uptick in False Advertising Suits in 2023 – Part 1
Some of the largest false advertising jury verdicts were recorded in 2022. This, coupled with increased inflationary pressures will likely lead to an uptick in false advertising suits given that such pressures will impact consumer spending habits, leading to increased scrutiny of competitor advertising practices—particularly in the social media space.
This post is one in a series of posts seeking to provide a snapshot of the latest Monster Energy, CareDx and AT&T cases, respectively. The second post will detail the differences between literal and non-literal falsehoods, comparative advertising—and how presumptions can favor plaintiffs when literal falsehoods are proven. It
